Edwardsville CEO News

3/20/2025 News Article

20Mar
CEO dove into the world of πŒπ€π‘πŠπ„π“πˆππ† with Brett Halbe, Director of Project Management & Part – Owner of BAM Marketing Agency! Brett highlighted the unique, in-house services ...

CEO dove into the world of πŒπ€π‘πŠπ„π“πˆππ† with Brett Halbe, Director of Project Management & Part – Owner of BAM Marketing Agency!

Brett highlighted the unique, in-house services of BAM and valuable marketing strategies for building brand awareness and driving growth. Students were able to see real examples and products that resulted from strategic marketing plans, the foundation of every effective campaign.

𝑺𝒖𝒄𝒄𝒆𝒔𝒔𝒇𝒖𝒍 π’Žπ’‚π’“π’Œπ’†π’•π’Šπ’π’ˆ π’Šπ’…π’†π’π’•π’Šπ’‡π’Šπ’†π’” π’ƒπ’–π’”π’Šπ’π’†π’”π’” π’„π’‰π’‚π’π’π’†π’π’ˆπ’†π’”, 𝒄𝒓𝒆𝒂𝒕𝒆𝒔 π’”π’π’π’–π’•π’Šπ’π’π’” 𝒂𝒏𝒅 𝒆𝒙𝒆𝒄𝒖𝒕𝒆𝒔 π’„π’“π’†π’‚π’•π’Šπ’—π’† 𝒂𝒏𝒅 π’„π’π’π’”π’Šπ’”π’•π’†π’π’• π’”π’•π’“π’‚π’•π’†π’ˆπ’š.

Key components to a successful strategic marketing plan:
β€’ Planning session
β€’ Research and discovery
β€’ Creative concepts
β€’ Media research and planning
β€’ Communication planning
β€’ Investment
β€’ Distribution timeline
β€’ Strategic marketing plan

Brett, thank you so much for volunteering your time as a speaker & mentor! We truly enjoyed your content and discussions this morning!